What is continuous pricing?
Continuous pricing is an airline approach that sets prices on a continuous scale for each request instead of choosing from a fixed ladder of filed fare levels.
Traditional revenue management opens and closes a limited set of booking classes, each mapped to a filed fare. Continuous pricing lets the airline adjust the price in finer steps based on demand, context and channel.
Relationship to dynamic offers
Continuous pricing works best when the airline creates offers at request time, as in NDC and the offers-and-orders model. It has practical consequences for sellers: cached prices go stale faster, re-pricing before purchase becomes mandatory, and price comparisons across channels may differ.