What is travel metasearch?
A travel metasearch engine compares prices from many OTAs and suppliers and redirects the traveller to the seller's site to book, earning money per click or per booking.
Metasearch engines do not usually take the booking themselves. They query sellers — often through a price feed or API — and rank the results.
Impact on sellers
Metasearch can be a large traffic source, but it generates many searches for each booking. Sellers connected to metasearch must manage their look-to-book ratio, serve accurate prices quickly, and avoid price mismatches between the metasearch listing and their own checkout.